HBR's 10 Must Reads for Sales and Marketing Collection 5 Books By Harvard

Title In This Set :

1. HBR's 10 Must Reads on Sales
2. HBR's 10 Must Reads on Negotiation
3. HBR's 10 Must Reads on Nonprofits and the Social Sectors
4. HBR's 10 Must Reads for CEOs
5. HBR's 10 Must Reads on Managing in a Downturn

HBR's 10 Must Reads on Sales
If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to:

• Understand your customers buying center
• Integrate your sales and marketing operations
• Assess your business cycle and its impact on your sales force
• Transition away from solution sales
• Leverage the power of micromarkets
• Introduce tiebreaker selling and consensus selling
• Motivate your sales force properly

HBR's 10 Must Reads on Negotiation
If you read nothing else on how to negotiate successfully, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you avoid common mistakes, find hidden opportunities, and win the best deals possible.
This book will inspire you to:

• Control the negotiation before you enter the room
• Persuade others to do what you want--for their own reasons
• Manage emotions on both sides of the table
• Understand the rules of negotiating across cultures
• Set the stage for a healthy relationship long after the ink has dried
• Identify what you can live with and when to walk away

HBR's 10 Must Reads on Nonprofits and the Social Sectors
If you read nothing else on nonprofits and the social sectors, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you align your organization's mission and strategy, deliver immediate impact, and create lasting change.
This book will inspire you to:

• Choose the right problem to solve
• Understand when the best practices of for-profits don't apply
• Assemble an engaged and goal-driven board of directors
• Make the most of for-profit initiatives and corporate partnerships
• Drive demand, scale up, and be ready to change course
• Learn from the success stories of the world's most respected nonprofit leaders

HBR's 10 Must Reads for CEOs
If you read nothing else on being an effective chief executive, read these 10 articles by experts in the field. We've combed through hundreds of Harvard Business Review articles and selected the best ones to help you toggle between long- and short-term views, manage risk and innovation, and cultivate productive relationships with your staff and your board.
This book will inspire you to:

• Navigate the changing global business environment
• Customize your company's strategy to the environment you're working in
• Attract, engage, and retain the best talent
• Anticipate and address legislative and regulatory issues
• Sharpen your awareness of the tactical and soft skills you need to lead
• Adopt a founder's mindset and build new offerings, move into new markets, and create next-generation solutions
• Manage and build relationships with your board--and your shareholders

HBR's 10 Must Reads on Managing in a Downturn
If you read nothing else on preparing for a tough economy and coming back stronger, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help your company persevere through economic challenges and continue to grow even as your competitors stumble.
This book will inspire you to:

• Get your company ready before a downturn strikes
• Learn the right lessons from previous recessions
• Minimize pain while cutting costs and managing risk
• Foster a healthy organizational culture during anxious times
• Seize the opportunity to innovate and reinvent your business